Help to overcome your most pressing market adoption challenges

About Me

Hi. I'm Jeff. I’m a MedTech leader who’s been in your shoes, challenged to deliver results while facing any number of external and internal challenges and pressures, needing more time and resources than what was possible or realistic.

I’m a Senior Marketing and Reimbursement leader with experience bringing new, disruptive medical and digital technologies to the market for both billion-dollar companies and start-ups. Here's a small sample of what I've accomplished

• Analyzed markets for needs, size, pricing, and competitive positioning

• Developed market entry strategies

• Developed and launched products and services, including apps

• Grew revenue

• Drove $100Ms+ in revenue

• Dealt with a challenging reimbursement environment including value proposition, health economics, case managers, coding, coverage policies, and other pull-through needs

• Managed Key Opinion Leaders to move the business forward

• Developed sales tools and clinical training programs

• Marketed directly to the healthcare consumer

• Led strategic and critical business communications and meetings ranging from customers, sales force, FDA, CMS, media, investors, and Board to Directors

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With over 20 years experience working on adoption challenges at all phases of the product life cycle - market entry/launch, market development, and expansion - I can help you identify the root causes of your adoption limits and help you develop action plans to address and overcome them. 

Let's discuss what you're facing and what you need.